Effective Date: December 23rd, 2024
This Privacy Notice explains how personal information is collected, used, and disclosed by Birdies, Inc. (“Birdies”), and applies to the personal information collected when you use or access our online or mobile websites (“Site”), or purchase our goods (“Goods”). The Site and the Goods are collectively referred to herein as the Services. Please read this Privacy Notice carefully to understand our practices and your rights and choices with respect to your personal information.
As used in this Privacy Notice, the term “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal information includes “personal data” as defined by certain privacy and data protection laws.
Additional Information for California Residents . If you are a California resident, please click here for additional information about the processing of your personal information and the rights granted to you by California law.
Changes
Birdies may update this Privacy Notice from time to time to reflect changes to our Services and the laws applicable to our provision of the Services to you. If we do change this Privacy Notice, we will revise the Effective Date at the top of this Privacy Notice on the Site. Birdies encourages you to review this Privacy Notice regularly for any changes. Your continued use of our Services after the posting of an updated Privacy Notice will be subject to the then-current Privacy Notice and our Terms of Service.
Collection and Use of Personal Information
Birdies may collect personal information directly from you (such as when you register an account online, request customer service, or make a purchase), from our vendors and service providers, and automatically through tracking technologies on our Site.
We may collect, use, and disclose the following categories of personal information for the purposes identified below. These examples may vary depending on the nature of your interactions with us.
| Category of Personal Information | Purposes for Collection, Use, or Disclosure |
| Identifiers, including name, title, shipping address, unique personal identifier, online identifier, IP address, email address, account name, or other similar identifiers | To provide and maintain the Services;To maintain your account with us;To communicate with you, including about the Services, updates to our terms and policies, and to obtain your feedback;To conduct advertising and marketing;To provide you with customer service;Auditing, research and analysis, to maintain and improve the Services, and for any other internal business purposes;To detect and prevent fraud against you and/or us. |
| Personal information described in Cal. Civ. Code § 1798.80(e), including telephone number | To provide and maintain our Services;To maintain your account with us;To communicate with you, including about our Services, updates to our terms and policies, and to obtain your feedback;To conduct advertising and marketing;Auditing, research and analysis, to maintain and improve our Services, and for any other internal business purposes;To detect and prevent fraud against you and/or us. |
| Characteristics of protected classifications, including age and gender | Auditing, research and analysis, to maintain and improve our Services, and for any other internal business purposes. |
| Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies | To provide and maintain our Services;To maintain your account with us;To conduct advertising and marketing;Auditing, research and analysis, to maintain and improve our Services, and for any other internal business purposes;To detect and prevent fraud against you and/or us. |
| Internet or other electronic network activity information, including browsing history, search history, or information about a consumer’s interactions with our websites, applications, or advertisements | To provide and maintain our Services;To maintain your account with us;To conduct advertising and marketing;Auditing, research and analysis, to maintain and improve our Services, and for any other internal business purposes;To detect and prevent fraud against you and/or us. |
| Geolocation data, including your location inferred from your IP address | To provide and maintain our Services;Auditing, research and analysis, to maintain and improve our Services, and for any other internal business purposes. |
| Sensory information, including audio recordings of customer care calls | To provide you with customer service;To improve our services. |
| Professional or employment-related information, including your employer, title, and job description | To provide you with customer service;To improve our Services;Auditing, research and analysis, to maintain and improve our Services, and for any other internal business purposes. |
| Inferences about consumers’ preferences | To conduct advertising and marketing;Auditing, research and analysis, to maintain and improve our Services, and for any other internal business purposes. |
In addition to the categories of personal information listed above, we may also collect the contents of communications you share with us, including through the use of our chat feature. We use this information to respond to your inquiries and to provide you with customer service.
Disclosures of Personal Information
We may disclose the categories of personal information identified above to the following categories of recipients. Where Birdies discloses personal information to the recipients below, we do so for the same business purposes described above.
- Data analytics providers;
- Security providers;
- Vendors that help us place relevant advertisements;
- Information technology vendors; and
- Other service providers, including vendors that help us to fulfill orders, provide shipping and logistics services, communicate with you, process payments and refunds, or provide customer service.